Week 14: Segmenting and Targeting

Monster targets the music world, music artist, simply people who love to listen to high quality sound in music. From the studio like headphones Monster makes it clear that their big target would be people into music business. Through Tv comercials, music videos, countless ads the you could see the numbers of celebrity music artist the product intact. Most consumer needs are high bass sound, witch Monster took into act with high bass quality. Another consumer behavior is the comfort. Putting all ideas of music like people Monster provided that for different types of purpose. Studio size over the ear headphones, Solo on the ear headphones ear bud headphones, all equipped with loud sound and bass making it one of the highest bass on the market. Needs of the consumer is taking into all of Monsters products, more advanced then anyone could dream about. Beats by Dre Power Beats where the most impressive for the music market along with work out trainers. Earbuds that can click onto the ear with high bass sound like the other 3 studio headphones. A great product to please their consumers.

Week 13: Developing and Managing Products

Monsters is the works for music, headphone, beat boxs etc. Computers where new to the market for any headphone/music company. Monster will continue to make products off of peopl.es everyday entertainments. Sampling product items up for sales are the items that are shown in local stores for a try out session. Monster information are limited and not available for more important info

Week 12: Customer Relationship Management

Monster knows whats right for the company. Joining up with Apple for Monster Beats Solo HD with iPhone Ready.iPhone logo could be located on the bottom left corner. Apple customers, loyal customers may find the Beats interesting. Beats management combines it's technology into other big business like Apple and HP. iPhone ready Headphones and HP Envy Beats by Dre. Two major companies combined with one top of line "Great" companies

Week 11: Integrated Marketing Communications

Monster promotes its product through apple's stores, not only selling but is linked with apple through there headphones "iPhone Ready". On Monsters packaging box it shows iphone and ipod phone logo. Recently Monster released products in Staples witch bring more communication around the globe through top companies. Products in Apple with be a much greater price then Bestbuy and Staples witch can be taken as trade. Monster sells a product in Apple that will sell anyways because of Apples own products that has of not yet hit the downside of the market witch bring growth to both sides. Selling products in Bestbuy and Staples at a lower price that will increase their future products. Online Marketing channels music videos that has been using Monsters product. That leave consumers in question, "what are those head phone"? A strategy Monster uses, taking its own and giving it product a time to shine in the lime like big companies

Week 10: Product Concept

Monster tries its best to have consumers at there toes. At the top of the list for one of the most selling headphones on the market. Many releases of Monsters product has been released. Posted on other blogs they have released products that have hit the market from other companies, even years before. What separates itself from other Brands is that there product are up on more and newer technology of this age, the technology age. Monster thought what could we add to these head phones that no other company has done besides the fit, the comfort, bass and loudness witch monster has done but 10x better, They have added voice over talk. Like Apple's ear bud headphones that could talk threw on a phone with no bass at all, Monster modified that with real sound around the ear studio like headphones witch is impress to the modern age.

Week 9: Sales Promotion and Personal Selling

Monster has been a NEW up-coming company for the past 4years. The company reached its high as of late 2009 & has not of yet released any product under sales promotion, as of buy one get one free. The most for right now is you will be given a 2-yr warranty, if anything may happen to the product they can replace it with just the charge of $17.35.

Introducing HP ENVY 14 Beats Edition

The HP ENVY¹⁴ Beats™ Edition with the smart Intel® Core™ i5 processor delivers a stellar entertainment experience with the design to match. This special-edition laptop features a red backlit keyboard and sleek black matte finish. Comes with Beats Audio™ for unparalleled music playback. Retails at $1,249.99