Week 11: Integrated Marketing Communications

Monster promotes its product through apple's stores, not only selling but is linked with apple through there headphones "iPhone Ready". On Monsters packaging box it shows iphone and ipod phone logo. Recently Monster released products in Staples witch bring more communication around the globe through top companies. Products in Apple with be a much greater price then Bestbuy and Staples witch can be taken as trade. Monster sells a product in Apple that will sell anyways because of Apples own products that has of not yet hit the downside of the market witch bring growth to both sides. Selling products in Bestbuy and Staples at a lower price that will increase their future products. Online Marketing channels music videos that has been using Monsters product. That leave consumers in question, "what are those head phone"? A strategy Monster uses, taking its own and giving it product a time to shine in the lime like big companies