Week 14: Segmenting and Targeting

Monster targets the music world, music artist, simply people who love to listen to high quality sound in music. From the studio like headphones Monster makes it clear that their big target would be people into music business. Through Tv comercials, music videos, countless ads the you could see the numbers of celebrity music artist the product intact. Most consumer needs are high bass sound, witch Monster took into act with high bass quality. Another consumer behavior is the comfort. Putting all ideas of music like people Monster provided that for different types of purpose. Studio size over the ear headphones, Solo on the ear headphones ear bud headphones, all equipped with loud sound and bass making it one of the highest bass on the market. Needs of the consumer is taking into all of Monsters products, more advanced then anyone could dream about. Beats by Dre Power Beats where the most impressive for the music market along with work out trainers. Earbuds that can click onto the ear with high bass sound like the other 3 studio headphones. A great product to please their consumers.